2017 Toyota Prius Prime: More Hybrid, More Up Market

Through its four generations, the identity of the Prius is pretty much set in stone as the go-to car for eco-conscious drivers. Then, there’s the 2017 Toyota Prius Prime. Its identity sprung from the question, “what if we offered a solid hybrid with cutting-edge tech and a premium feel?” This range-topping model is the answer, and its execution is already exciting drivers across the board.

Efficiency is the cornerstone of any Prius, and the Prime offers it in spades—55 mpg city, 53 mpg highway, 133 mpge in EV mode with a 25-mile range. Impressive as that is, that’s just the prologue to the Prime’s story. Standard fair on every model includes a backup camera, Bluetooth, heated seats, a 7-inch touch screen, and Toyota Safety Sense-P. Move up to the Premium and Advanced trims, and an 11.6-inch infotainment screen, JBL audio, keyless entry, additional safety tech, and wireless smartphone charging come into play.

The Prius Prime offers hybrid drivers more than your regular dose of efficiency. If that’s your flavor, our Toyota dealership in Laredo, TX is here to make the introductions. Contact us with your questions, or to schedule a test drive.

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